What is the difference between SEO and Digital Ads? If you don’t work in digital marketing, it is easy to find that some of the terms used within the industry are incredibly confusing. However, as you consider your own branding and marketing effectiveness, it’s really...
A message to our community bank clients from W. Craig Eversole, Chairman There’s a common phrase used these days, that being “This isn’t my first rodeo”. And while the COVID-19 pandemic is a new and unique challenge to us corporately and as a nation, and the economic...
Brands and business accounts need to look at insights and take the time to understand the real impact of social media on their brand or business. Currently, brands and marketers aren’t taking advantage enough of all the data available and, 39% of marketers struggle to...
We all know that people love to search about health issues or needs online nowadays. A study by Pew Internet & American Life Project found an average 80% of internet users had searched about a health-related topic. Of course, some of this is self-diagnosis, but...
Right now, there are 1.2 billion active users on Facebook, 500 million active users on Instagram and 271 million on Twitter. What should this tell community banks about social media? Ultimately, there is massive marketing potential to engage existing customers and...
In the current climate, ensuring the robustness of your business’ website security is essential. Due to highly-publicized data leaks, and the ever-present threat of identity theft, more and more customers are prioritizing website security when choosing to buy a...
