Why Consistency Matters in Marketing

Why Consistency Matters in Marketing

Marketing is the backbone of every successful brand. It is at the heart of every business that reaches stellar, unprecedented heights. Your marketing strategy must be effective and clever if you want your brand to get to the top. Therefore, an effective marketing...
SEO vs. SEM

SEO vs. SEM

Both Search Engine Optimization (SEO) and Search Engine Marketing (SEM) are crucial for the success of any digital marketing campaign. Admittedly, there could be some confusion since the terms are at times used interchangeably. Knowing the differences between the two...
Social Media Monitoring: The Next Generation

Social Media Monitoring: The Next Generation

Were you an early player in the social media game? Those were the “good ole days”, right? You know, when all you had to be concerned with was engaging your fans, reaching out to their friends, and happily joining in the social conversation. A new day has dawned for...
Importance of utilizing multiple marketing platforms

Importance of utilizing multiple marketing platforms

Whether during crisis or not, it is vital to have a blended plan! We have all been living and working in a season that has put our crucial communications in the spotlight, and too many community banks have fallen far short of the ideal.  At few times in modern history...
What’s the difference between SEO & Digital Ads?

What’s the difference between SEO & Digital Ads?

What is the difference between SEO and Digital Ads? If you don’t work in digital marketing, it is easy to find that some of the terms used within the industry are incredibly confusing. However, as you consider your own branding and marketing effectiveness, it’s really...
Bank marketing during COVID-19

Bank marketing during COVID-19

A message to our community bank clients from W. Craig Eversole, Chairman There’s a common phrase used these days, that being “This isn’t my first rodeo”. And while the COVID-19 pandemic is a new and unique challenge to us corporately and as a nation, and the economic...
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