What’s the difference between SEO & Digital Ads?

What’s the difference between SEO & Digital Ads?

What is the difference between SEO and Digital Ads? If you don’t work in digital marketing, it is easy to find that some of the terms used within the industry are incredibly confusing. However, as you consider your own branding and marketing effectiveness, it’s really...
Bank marketing during COVID-19

Bank marketing during COVID-19

A message to our community bank clients from W. Craig Eversole, Chairman There’s a common phrase used these days, that being “This isn’t my first rodeo”. And while the COVID-19 pandemic is a new and unique challenge to us corporately and as a nation, and the economic...
Impactful tactics for bringing in new patients

Impactful tactics for bringing in new patients

We all know that people love to search about health issues or needs online nowadays. A study by Pew Internet & American Life Project found an average 80% of internet users had searched about a health-related topic. Of course, some of this is self-diagnosis, but...
Why community banks need social media

Why community banks need social media

Right now, there are 1.2 billion active users on Facebook, 500 million active users on Instagram and 271 million on Twitter. What should this tell community banks about social media? Ultimately, there is massive marketing potential to engage existing customers and...