Bank marketing during COVID-19
A message to our community bank clients from W. Craig Eversole, Chairman There’s a common phrase used these days, that being “This isn’t my first rodeo”. And while the COVID-19 pandemic is a new and unique challenge to us corporately and as a nation, and the economic...
A Reflection – Ten Years of Agora Company
How and Why Life doesn’t always go as we think it will. I had a large outdoor sporting goods store that had expanded and grown for almost a decade, then times changed and an opportunity to sell it came along. It left me standing there at forty years old looking down...
Why consumers unfollow brands/accounts on social media
Brands and business accounts need to look at insights and take the time to understand the real impact of social media on their brand or business. Currently, brands and marketers aren’t taking advantage enough of all the data available and, 39% of marketers struggle to...
