Brands and business accounts need to look at insights and take the time to understand the real impact of social media on their brand or business.

Currently, brands and marketers aren’t taking advantage enough of all the data available and, 39% of marketers struggle to demonstrate the value of social to the rest of their organization.

Consumers want to be engaged and entertained before they buy. While coupons attract consumer interest, entertaining and inspiring posts get the most engagement. It is important to look at your social media accounts insights to figure out what works for your particular target market.

Marketers and owners need to dig deeper to understand their audience. To address this concern, marketers turn to social data: the majority of practitioners believe social listening will become more important in the coming year.

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