In today’s fast-paced digital world, standing out in the crowded banking industry requires more than just traditional advertising. With consumers exposed to over 10,000 ads per day, it’s easy for your bank’s marketing to get lost in the noise. So, how can you truly engage your audience? The answer is simple: video marketing.
Why Video?
Video is no longer just a trendy option—it’s an essential tool for capturing attention and driving engagement. Studies consistently show that video outperforms other content formats in terms of reach, engagement, and retention. This is especially true for younger audiences like Millennials and Gen Z, who consume hours of video content daily across platforms like TikTok, Instagram Reels, and YouTube.
Breaking the “Video is Expensive” Myth
A common hesitation among banks is the perceived cost of video production. While high-end, professionally produced videos have their place—like for your website or formal product promotions—social media thrives on authenticity. Consumers today respond better to real, relatable content rather than overly polished, commercial-style videos.
User-generated-style videos can be created with minimal resources. A smartphone and a simple idea can be enough to make an impact. Whether it’s a behind-the-scenes look at your team, customer testimonials, or quick financial tips, short-form video content helps humanize your brand and foster a deeper connection with your audience.
Challenge: Post Your First Video
If your bank hasn’t yet embraced video marketing, now is the time to start. Challenge yourself to post just one video in the next two weeks. Need inspiration? Look to quirky holidays or everyday moments in your bank. For example, if your team is celebrating a colleague’s work anniversary, record a quick, heartfelt message from employees sharing their appreciation. Or, if it’s the first day of summer, film a lighthearted video of your staff enjoying frozen treats. Small moments like these can create engaging, shareable content that connects with your audience.
Tips for Effective Video Marketing
- Keep It Short & Engaging – Attention spans are short, so aim for videos under 60 seconds.
- Be Authentic – Customers connect with real people, not overly scripted content.
- Use Captions – Many viewers watch videos without sound, so add captions to improve accessibility.
- Experiment with Formats – Try live videos, time-lapses, or quick explainer clips.
Elevate Your Bank’s Digital Presence
At Agora Eversole, we help banks integrate innovative marketing strategies that drive real engagement. Video marketing is just one way to cut through the noise and connect with your audience. If you’re ready to take your bank’s digital marketing to the next level, contact us today!
