Were you an early player in the social media game? Those were the “good ole days”, right? You know, when all you had to be concerned with was engaging your fans, reaching out to their friends, and happily joining in the social conversation. A new day has dawned for...
Whether during crisis or not, it is vital to have a blended plan! We have all been living and working in a season that has put our crucial communications in the spotlight, and too many community banks have fallen far short of the ideal. At few times in modern history...
What is the difference between SEO and Digital Ads? If you don’t work in digital marketing, it is easy to find that some of the terms used within the industry are incredibly confusing. However, as you consider your own branding and marketing effectiveness, it’s really...
A message to our community bank clients from W. Craig Eversole, Chairman There’s a common phrase used these days, that being “This isn’t my first rodeo”. And while the COVID-19 pandemic is a new and unique challenge to us corporately and as a nation, and the economic...
Brands and business accounts need to look at insights and take the time to understand the real impact of social media on their brand or business. Currently, brands and marketers aren’t taking advantage enough of all the data available and, 39% of marketers struggle to...
We all know that people love to search about health issues or needs online nowadays. A study by Pew Internet & American Life Project found an average 80% of internet users had searched about a health-related topic. Of course, some of this is self-diagnosis, but...
