Business Name:*

Name of primary contact person:*

Primary Contact Email:*

Primary Contact phone:*

Website:*

Main Office Address:*

Street Address Address Line 2 City State / Province / Region ZIP / Postal Code

Main Business Phone Number:*

List your primary geographic market area(s):*

These could be in the form of counties, cities, etc. You can list your locations by city also.

List 3-5 of your main products/services in priority order:*

What is your mission statement?

What are your specialty focus areas or unique services? Other differentiators?

What are the STRENGTHS of your business? List your top 3-5:

What are the WEAKNESSES of your business?

What are the OPPORTUNITIES for your business?

What are the THREATS for your business?

What IMAGE ISSUES are important for the coming 12 months? List in priority order, and try to be specific:

What PRODUCT ISSUES are important for the coming 12 months?

Who do you consider to be your primary target AUDIENCE(S)?

What marketing platforms and media do you prefer to use?

Check all that currently apply.

What is currently printed?

Who do you consider to be your primary and secondary COMPETITORS?

List 3-4 of each group.

Please provide any additional key marketing information that is not included above: