Creative Brief - ad projects

Client(Required)

Client Contact, email, phone(Required)

Project Title(Required)

Current Date(Required)

Due Date(Required)

Objective

What does the project work to achieve?

Target Audience

Who are we trying to reach?

Attitude

What style and tone are you wanting to show?

Message

What is the key idea to be remembered?

Deliverable Type(s)(Required)

News/Magazine

Program / School

Brochure / Rack Card

Social post / label

Digital or Web ad

Business Paper (biz card, letterhead, etc.)

Other

Select/state the applicable main task/project outcome deliverable.

File type(s)/format(s) required:(Required)

Specs(Required)

Include dimensions, color or b/w, ....

Image(s):(Required)

Describe or include Dropbox/other link(s).

Copy(Required)

Include all copy for the ad/project:

Budget

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