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\r\n Your Website Is a Branch<\/a>\r\n <\/div>\r\n
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Why it’s time to stop treating it like a brochure. Community banks don\u2019t hesitate to invest big dollars into brick-and-mortar branches. New buildings, lobby renovations, drive-thru upgrades\u2014it\u2019s part of the plan. But when it comes to investing in their websites, too many banks hesitate. That\u2019s a problem. Because the reality is this: your website gets more traffic than any physical branch ever will. It\u2019s your most visited location, often your first impression, and for many customers, the only branch they\u2019ll ever use. It\u2019s time to start treating your website like what it truly is\u2014a fully functioning digital branch. Beyond Brochureware […]<\/p>\n <\/div>\r\n <\/div>\r\n<\/div>

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\r\n Digital Marketing in the Cookieless Future: What It Means for Community Banks<\/a>\r\n <\/div>\r\n
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As digital privacy concerns continue to grow, one major shift is changing how marketers operate: the decline of the internet browser cookie. With up to 40% of users now opting out of cookie tracking, community banks face a growing blind spot in understanding their customers\u2019 behavior online. It\u2019s a challenge that many aren\u2019t even aware of, but it\u2019s already affecting how banks measure digital success, allocate ad dollars, and connect with their audiences. What\u2019s Changing? Traditionally, third-party cookies have been a key tool in tracking online behavior. They help marketers understand how users move across websites, what content they engage […]<\/p>\n <\/div>\r\n <\/div>\r\n<\/div>

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\r\n The Power of Video Marketing for Banks<\/a>\r\n <\/div>\r\n
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In today\u2019s fast-paced digital world, standing out in the crowded banking industry requires more than just traditional advertising. With consumers exposed to over 10,000 ads per day, it\u2019s easy for your bank\u2019s marketing to get lost in the noise. So, how can you truly engage your audience? The answer is simple: video marketing. Why Video? Video is no longer just a trendy option\u2014it\u2019s an essential tool for capturing attention and driving engagement. Studies consistently show that video outperforms other content formats in terms of reach, engagement, and retention. This is especially true for younger audiences like Millennials and Gen Z, […]<\/p>\n <\/div>\r\n <\/div>\r\n<\/div>

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\r\n \"Brand-Messaging-vs-Brand-Positioning\"<\/a>\r\n <\/div>\r\n
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\r\n Brand Messaging vs. Brand Positioning: Why Your Bank Needs Both<\/a>\r\n <\/div>\r\n
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[et_pb_section fb_built=”1″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”] Brand Messaging vs. Brand Positioning: Why Your Bank Needs Both When it comes to branding, many banks make the mistake of treating it as one big bucket that includes everything from their name and logo to their tagline and mission statement. But effective branding isn\u2019t just about a sleek design or a catchy slogan; it\u2019s about clarity. And that clarity starts with understanding the difference between brand positioning and brand messaging. Brand Positioning: Who You Are and Why It Matters Brand positioning is the foundation […]<\/p>\n <\/div>\r\n <\/div>\r\n<\/div>

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\r\n Data-Driven Marketing: Simple Strategies for Community Banks<\/a>\r\n <\/div>\r\n
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[et_pb_section fb_built=”1″ _builder_version=”4.27.3″ _module_preset=”default” global_colors_info=”{}”][et_pb_row _builder_version=”4.27.3″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.3″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.3″ _module_preset=”default” global_colors_info=”{}”] Using Data-Driven Marketing to Better Serve Your CustomersIn an era where marketing possibilities seem endless, data-driven marketing is emerging as a game-changer for banks of all sizes. At Agora Eversole, we believe data-driven strategies aren’t just for the big players\u2014they\u2019re accessible and effective for community banks as well. A few strategic data points can lead to insights that enhance customer relationships and deepen loyalty without requiring an extensive data infrastructure. Starting Small with Data: Simple Steps, Big ReturnsYou don\u2019t need a large-scale data warehouse to […]<\/p>\n <\/div>\r\n <\/div>\r\n<\/div>

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\r\n Creating a Competitive Edge with Customer Experience<\/a>\r\n <\/div>\r\n
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[et_pb_section fb_built=”1″ _builder_version=”4.27.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_row _builder_version=”4.27.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.2″ _module_preset=”default” global_colors_info=”{}”] In today\u2019s crowded banking marketplace, competing on customer experience (CX) can provide community banks with an undeniable advantage, setting them apart from competitors\u2014even the megabanks that dominate the financial landscape. While “unfair advantage” might sound like a compliance nightmare, we\u2019re talking about a competitive edge that leaves your competitors scrambling to keep up with the seamless, customer-first experiences you provide. For many banks, much of the focus tends to be on acquisition\u2014bringing new customers in. But keeping customers is equally, if not more, important. The […]<\/p>\n <\/div>\r\n <\/div>\r\n<\/div>

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\r\n The Power of Brand Voice: Elevating Your Bank’s Presence<\/a>\r\n <\/div>\r\n
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[et_pb_section fb_built=”1″ theme_builder_area=”post_content” _builder_version=”4.27.0″ _module_preset=”default”][et_pb_row _builder_version=”4.27.0″ _module_preset=”default” theme_builder_area=”post_content”][et_pb_column _builder_version=”4.27.0″ _module_preset=”default” type=”4_4″ theme_builder_area=”post_content”][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” theme_builder_area=”post_content” hover_enabled=”0″ sticky_enabled=”0″] In today\u2019s competitive banking landscape, establishing a distinct brand voice is essential for standing out and building meaningful connections with customers. Your brand voice is more than just a marketing tool; it’s the personality of your bank and a key way to differentiate yourself from the competition. Much like the culture of your bank reflects the internal environment, brand voice is how that culture translates externally to your customers. If you were to describe your bank like a person, would it be approachable, […]<\/p>\n <\/div>\r\n <\/div>\r\n<\/div>

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\r\n Transforming Bank Marketing: Moving Beyond Features to Benefits<\/a>\r\n <\/div>\r\n
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[et_pb_section fb_built=”1″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_row _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”] In the competitive world of banking, effectively marketing your products and services goes beyond simply listing their features. While it’s essential to highlight aspects like competitive interest rates or unique account features, the true impact comes from demonstrating how these offerings can enrich the lives of your customers. Understanding the Shift from Features to Benefits Traditional marketing often revolves around showcasing the technical specifications and capabilities of financial products. For example, a bank might promote a 12-month CD with a high-yield rate, focusing solely on […]<\/p>\n <\/div>\r\n <\/div>\r\n<\/div>

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\r\n The Key to SEO Success: A Guide for Community Banks<\/a>\r\n <\/div>\r\n
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[et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_row admin_label=”row” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”Text” _builder_version=”4.25.1″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″] Having a strong digital presence is a must for every modern bank. But how can your local bank stand out from the crowd in a competitive online market? The solution lies in Search Engine Optimization (SEO). High search engine rankings are key to being found online, especially by younger, tech-savvy generations. If you’re unsure how to implement SEO strategies, this comprehensive guide is tailored to you. It covers all the information you need to maximize your […]<\/p>\n <\/div>\r\n <\/div>\r\n<\/div>

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\r\n The Importance of Engaging with Your Local Community<\/a>\r\n <\/div>\r\n
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[et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_row admin_label=”row” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”Text” _builder_version=”4.24.3″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″] As a small bank, you have a golden opportunity to connect with customers by getting involved in your community. From taking part in local events to sponsoring community initiatives, your bank can connect with the people in your town in exciting ways. This guide will show you the benefits of community engagement and give you some examples of ways you can start getting involved today. Crafting a positive brand image When people see you rolling up […]<\/p>\n <\/div>\r\n <\/div>\r\n<\/div>

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\r\n Data-Driven Decision Making: Leveraging Analytics to Drive Marketing Success in Banking<\/a>\r\n <\/div>\r\n
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[et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_row admin_label=”row” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”Text” _builder_version=”4.24.2″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″] In the modern banking world, data is a game-changer. The banking landscape has evolved dramatically over the past few years, with a shift towards digitalization and personalized customer experiences. Banks are now seeing how important it is to make data-based decisions. Using data analytics helps financial institutions improve their marketing and make their services better for customers. In this blog, we’ll look at how banks like yours can use data to improve their marketing. We’ll explore […]<\/p>\n <\/div>\r\n <\/div>\r\n<\/div>

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\r\n Growth Plan: Maximizing Customer Engagement with a Content Strategy<\/a>\r\n <\/div>\r\n
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[et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_row admin_label=”row” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”Text” _builder_version=”4.23.1″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″] Creating and publishing high-quality content is fundamental to your institution\u2019s growth. Whether you\u2019re in banking or healthcare, the measure of your content\u2019s success is always the same: customer engagement. More likes, comments, and shares are good news for social media algorithms and search engine optimization, making it easier for potential customers to discover your company online. Higher engagement also helps legitimize your business by boosting brand awareness and trust amongst your audience \u2013 which is invaluable […]<\/p>\n <\/div>\r\n <\/div>\r\n<\/div>","max_pages":4}