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Were you an early player in the social media game? Those were the “good ole days”, right? You know, when all you had to be concerned with was engaging your fans, reaching out to their friends, and happily joining in the social conversation. A new day has dawned for...

Finding the right balance of marketing platforms and tactics is crucial. Whether during a crisis or not, it is vital to have a blended plan!

Take Search Engine Optimization (SEO) and Digital Ads, for instance. These are two things that people regularly get confused about, even though they are in fact entirely different concepts and platforms in marketing. There is no denying that they are both very important aspects of marketing for every kind of business and that they reach your target audiences in different ways.

A message to our community bank clients from W. Craig Eversole, Chairman:
There’s a common phrase used these days, that being “This isn’t my first rodeo”. And while the COVID-19 pandemic is a new and unique challenge to us corporately and as a nation, and the economic fallout will be significant, we have been through equally challenging times before.
Here is how community banks need to position themselves:

Brands and business accounts need to look at insights and take the time to understand the real impact of social media on their brand or business. Currently, brands and marketers aren’t taking advantage enough of all the data available and, 39% of marketers struggle to...

We all know that people love to search about health issues or needs online nowadays. A study by Pew Internet & American Life Project found an average 80% of internet users had searched about a health-related topic. Of course, some of this is self-diagnosis, but...

Right now, there are 1.2 billion active users on Facebook, 500 million active users on Instagram and 271 million on Twitter. What should this tell community banks about social media? Ultimately, there is massive marketing potential to engage existing customers and...

In the current climate, ensuring the robustness of your business’ website security is essential. Due to highly-publicized data leaks, and the ever-present threat of identity theft, more and more customers are prioritizing website security when choosing to buy a...

The key term in relation to ADA Compliance is accessibility.  The Americans with Disabilities Act (ADA) requires accessibility specifically for building codes, transportation, government and publicly accessible spaces among other things.  Around 2010 the law also...

I always love seeing what other apps people are using and I feel pretty excited when I try out new ones that seem to really work out so I figured that I could share a few with you all! Preview – I’ve tried a different apps that allow me to plan the best Instagram...

Any man can learn from his own experiences.  The wise man learns well from the experience of others.  The origin of this is mantra unsure.  The premise of it, though, is spot on.  With business, as it is in life, the best way to get better is sometimes to learn from...

We like providing good guidelines and resource info for business owners / managers.  This is a good one.  Everyone is part of a disagreement from time to time.  How do you make your points most effectively?  The tip from Agora Co to all business folks is this – don’t...