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Identifying Your Financial Institution’s Competitive Advantage As a financial institution, you're no stranger to some stiff competition. With so many players in the field, it's essential to identify what makes your institution unique and what you offer customers that...

In recent years, phishing scams have grown increasingly sophisticated. These scams can target your financial institution's customers through phone calls, emails, texts, and even social media notifications, all cleverly disguised to deceive individuals. The complexity...

As technology rapidly advances and evolves, it’s becoming increasingly inseparable from many aspects of our everyday lives. Technology’s influence has fed into traditional banking methods, how people prefer to manage their finances, and what they expect from their...

Rebranding plays a vital role in the business lifecycle, but determining the right time to rebrand isn’t always easy.  Rebranding too early or too late can lead to negative consequences such as wasted resources or confusion amongst existing clients. This is why...

As a community bank, you can outshine fintech companies and big banks. Even though larger financial institutions are bigger and have more advanced technology, community banks have unique strengths that make them stand out. In this blog, we'll explore five community...

Staying competitive in the world of community banking means keeping up with the latest technologies, strategies, and trends.  However, with so many emerging trends and predictions in the banking industry, staying informed can be daunting.  That's why we've put...

Marketing is the backbone of every successful brand. It is at the heart of every business that reaches stellar, unprecedented heights. Your marketing strategy must be effective and clever if you want your brand to get to the top. Therefore, an effective marketing...

Both Search Engine Optimization (SEO) and Search Engine Marketing (SEM) are crucial for the success of any digital marketing campaign. Admittedly, there could be some confusion since the terms are at times used interchangeably. Knowing the differences between the two...

Were you an early player in the social media game? Those were the “good ole days”, right? You know, when all you had to be concerned with was engaging your fans, reaching out to their friends, and happily joining in the social conversation. A new day has dawned for...

Finding the right balance of marketing platforms and tactics is crucial. Whether during a crisis or not, it is vital to have a blended plan!

Take Search Engine Optimization (SEO) and Digital Ads, for instance. These are two things that people regularly get confused about, even though they are in fact entirely different concepts and platforms in marketing. There is no denying that they are both very important aspects of marketing for every kind of business and that they reach your target audiences in different ways.

A message to our community bank clients from W. Craig Eversole, Chairman:
There’s a common phrase used these days, that being “This isn’t my first rodeo”. And while the COVID-19 pandemic is a new and unique challenge to us corporately and as a nation, and the economic fallout will be significant, we have been through equally challenging times before.
Here is how community banks need to position themselves: